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The Pulitzer Prize-winning New York Times columnist and best-selling author of The Lexus and the Olive Tree gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century.

In this brilliant #1 bestseller, "the most important columnist in America today" (Walter Russell Mead, The New York Times) demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Thomas L. Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Introduction to the Paperback Edition

How the Worm Became Flat

　One: While I Was Sleeping

　Two: The Ten Forces That Flattened the World

　Flattener #1.11/9/89

　 Flattener #2.8/9/95

　 Flattener #3. Work Flow Software

　 Flattener #4. Uploading

　 Flattener #5. Outsourcing

　 Flattener #6. Offshoring

　 Flattener #7. Supply-Chaining

　 Flattener #8. Insourcing

　 Flattener #9. In-forming

　 Flattener #10. The Steroids

　Three: The Triple Convergence

　Four: The Great Sorting Out

America and the Flat World

　Five: America and Free Trade

　Six: The Untouchables

　Seven: The Right Stuff

　Eight: The Quiet Crisis

　Nine: This Is Not a Test

Developing Countries and the Flat World

　Ten: The Virgin of Guadalupe

Companies and the Flat World

　Eleven: How Companies Cope

You and the Flat World

　Twelve: Globalization of the Local

　Thirteen: If It's Not Happening, It's Because

You're Not Doing It

　Fourteen: What Happens When We All Have Dog's Hearing?

Geopolitics and the Flat World

　Fifteen: The Unflat World

　Sixteen: The Dell Theory of Conflict Prevention

Conclusion: Imagination

　Seventeen: 11/9 Versus 9/11

Acknowledgments

Index

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书籍介绍

[前所未有的全球化]

　　弗里德曼一针见血的指出了世界未来的方向，“全球化3.0”将深刻地影响我们的经济、社会、政治生活的各个方面，改变每个人的工作方式、生活方式乃至生存的方式。不论是政府部门、商业部门、社会部门，各行各业的管理者、员工还是自由职业者，概莫能免。新一波的全球化，正在抹平一切疆界，世界变平了，从小缩成了微小。

　　在本书中，弗里德曼还剖析了十股造成世界平坦化的重要力量，启发人们思考，当前的潮流，对国家、公司、团体或个人而言，到底意味着什么？

[全球化的三个阶段]

　　在《世界是平的》一书中，弗里德曼将全球化划分为三个阶段。

　　○“全球化1.0”主要是国家间融合和全球化，开始于1492年哥伦布发现“新大陆”之时，持续到1800年前后，是劳动力推动着这一阶段的全球化进程，这期间世界从大变为中等。

　　○“全球化2.0”是公司之间的融合，从1800年一直到2000年，各种硬件的发明和革新成为这次全球化的主要推动力——从蒸汽船、铁路到电话和计算机的普及，这其间因大萧条和两次世界大战而被迫中断，这期间世界从中等变小。

　　○而在“全球化3.0”中，个人成为了主角，肤色或东西方的文化差异不再是合作或竞争的障碍。软件的不断创新，网络的普及，让世界各地包括中国和印度的人们可以通过因特网轻松实现自己的社会分工。

[权威评价]

　　伟大的著作的一个标志就是它可以使你从新的角度来看世界，弗里德曼的这本书成功地做到了这一点。

　　——斯蒂格利茨，诺贝尔经济学奖得主

　　这本一年来全球最畅销的商业书籍以丰富生动的语言描述了全球化带来的挑战和益处，提出了现代商业课题中最令人瞩目和引人入胜的真知灼见。弗里德曼是当之无愧的获奖者。

　　——《金融时报》与高盛年度最佳商业图书评委会评语

Book Description

The Pulitzer Prize-winning New York Times columnist and best-selling author of The Lexus and the Olive Tree gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century.

In this brilliant #1 bestseller, "the most important columnist in America today" (Walter Russell Mead, The New York Times) demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Thomas L. Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Book Dimension

length: (cm)21.1 　　　 　　　　　 　　　　　 width:(cm)14.1

《世界是平的》中文精装版

《世界是平的》中文版