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Looking beyond GE's legendary CEO Jack Welch, Rothschild takes a wider perspective on the company's history in this unwieldy management guide. Structuring the book around the various phases in the company's evolution, he looks all the way back to the founding by Thomas Edison in 1879 and analyzes the business lessons that have gradually emerged. At the same time, Rothschild, a former GE insider who formed his own consulting company in 1984, focuses on five key success areas: leadership, adaptability, talent, influence and networks, reinforcing key "takeaways" at the end of each chapter. Unfortunately, the book's chronological structure and overwhelming detail makes it read more like an annotated history than a management guide with business-changing insights. (Jan.)

Introduction. The Five Ingredients of GE's 126-Year Success

Part I. "Living Better Electrically":GE's First Stage, 1879 to 1939, Edison-Swope/Young

　Chapter I. Selecting the Wrong Technology

　Chapter 2. Becoming the Leader

　Chapter 3. Seeking Advice and Sharing the Wealth

　Chapter 4. Staying No. I

Part II. Diversification and Decentralization:　GE's Second Stage, 1940 to 1970, Wilson/Borch

　Chapter 5. Winning the War

　Chapter 6. Decentralized Growth

　Chapter 7. Professional Management

　Chapter 8. The Conversion of Ronald Reagan

　Chapter 9. GE Can Do Anything It Wants to Do

Part III. Portfolio Leadership:GE's Third Stage, 1971 to 2001, Borch/Welch

　Chapter 10. Admitting Mistakes

　Chapter 11. Pruning and Divesting

　Chapter 12. Nothing Is Sacred

　Chapter 13. GE's Cultural Revolution

Part IV."Back to the Future":GE'S Fourth Stage,2001to the Present，Immelt

Chapter 14. Go BIG!

Chapter 15.More Cultural Changes

Chapter 16.Success Factors

Notes

Index

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作者简介；　

　　William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging pre*ive plan for strategizing the GE way.

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Learn why GE has always had the best inventors, the best strategic planners, and the best results William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way.