ZAPPOS EXPERIENCE: 5 PRINCIPLES 2 INSPIR(ISBN=9780071749589) 英文原版 fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　Make every day a WOW day for your customers, your staff—and

your bottom line! “In your hands is a manifesto on how Zappos

completely blew away the standard of delivering a consumer-centric

experience and a revolutionary company culture. Joseph helps us all

understand how to achieve a little more of that Zappos magic.”—Eric

Ryan, method cofounder and person against dirty “If you’re looking

for an inspirational path for creating a likable, trustworthy, and

wow! organization, you’ve hit the mother lode.”—Guy Kawasaki,

former chief evangelist of Apple and author of Enchantment: The Art

of Changing Hearts, Minds, and Actions “This book provides a

roadmap to a successful business by taking inspiration and examples

from one of the most innovative, progressive companies of our time.

Don’t just read it; use it.”—Tony Hawk, professional skateboarder

and author of HAWK —Occupation: Skateboarder and How Did I Get

Here? The Ascent of an Unlikely CEO “Thanks to Joseph Michelli, you

can learn exactly how Zappos hit it big and how you can too. By

using the five principles Joseph has distilled, you can supercharge

your efforts and start down the path to legendary success.”—Mark

Sanborn, President, Sanborn & Associates, Inc., and author of

The Fred Factor and You Don’t Need a Title to Be a Leader “Often,

business owners look at media darlings like Zappos with their

mouths agape, full of awe but unable to take action. For those

eager to do more than watch, Joseph Michelli deconstructs the

Zappos story and makes it attainable.”—Seth Godin, author of Poke

the Box About the Book: ZAPPOS. The name has come to stand for a

new standard of customer service, an amazing online shopping

experience, a great place to work, and the most impressive

transformational business success story of our time. Simply put,

Zappos is revolutionizing business and changing lives. Now, Joseph

Michelli, author of the internationally bestselling business books

Pre*ion for Excellence and The Starbucks Experience, explains

how Zappos does it—and how you can do it in your industry. The

Zappos Experience takes you through—and beyond—the playful, offbeat

company culture Zappos has become famous for. Michelli reveals what

occurs behind the scenes at Zappos, showing how employees at all

levels operate on a day-today basis while providing the “big

picture” leadership methods that have earned the company $1 billion

in annual gross sales during the last ten years—with almost no

advertising. Michelli breaks the approach down into five key

elements: Serve a Perfect Fit—create bedrock company values Make it

Effortlessly Swift—deliver a customer experience with ease Step

into the Personal—connect with customers authentically S T R E T C

H—grow people and products Play to Win—play hard, work harder When

you enhance the customer experience, increase employee engagement,

and create an energetic culture, you can’t help but succeed. Zappos

has woven these five key components into a seamless strategy that’s

the envy of business leaders. Now that strategy is yours. With The

Zappos Experience, Joseph Michelli delivers a package for instant

success right to your doorstep. All you have to do is open and use

it.

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书籍介绍

ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.

Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry.

The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements:

Serve a Perfect Fit—create bedrock company values

Make it Effortlessly Swift—deliver a customer experience with ease

Step into the Personal—connect with customers authentically

S T R E T C H—grow people and products

Play to Win—play hard, work harder

When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders.

Now that strategy is yours.

With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.