STARTING A YAHOO! BUSINESS FOR DUMMIES启动“雅虎”！商业概述 fb2 pdf azw3 网盘 rtf 免费 下载 txt

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

作者简介：

Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com

Introduction

PartⅠ: Finding Out about Yahoo! Store

　Chapter 1: The Nickel Tour of Yahoo! Store

　Chapter 2: Planning Your Online Small Business

　Chapter 3: Jump-Starting Your Store

　Chapter 4: Anatomy of a Yahoo! Store Order

PartⅡ: Planning What’s in Store

　Chapter 5: Preparing to Build Your Yahoo! Store

　Chapter 6: Designing Your Store to Turn Shoppers into Buyers

　Chapter 7: Exploring Store Navigation

　Chapter 8: Selling with Pictures

PartⅢ: Building and Managing Your Store

　Chapter 9: Store Building with the Store Editor

　Chapter 10: Pushing All the Right Buttons

　Chapter 11: Designing All Kinds of Pages

　Chapter 12: Creating Product Pages with the Store Editor

　Chapter 13: Merchandising to Sell More

　Chapter 14: Checking Out the New Shopping Cart

　Chapter 15: Mastering the Store Manager

PartⅣ: Profiting from Internet Marketing

　Chapter 16: Searching for the Right Words

　Chapter 17: Driving Traffic That Converts

　Chapter 18: Buying Your Way to the Top

　Chapter 19: Discovering Search Engine Optimization (SEO)

PartⅤ: Making More Money with Your Yahoo! Store

　Chapter 20: Running Your Business by the Numbers

　Chapter 21: Converting Browsers into Buyers

　Chapter 22: E-Mailing Your Customers for Fun and Profit

　Chapter 23: Getting Down with Product Uploads

　Chapter 24: Mastering Domains

PartⅥ: The Part of Tens

　Chapter 25: Ten or So Tools of the Trade

　Chapter 26: Ten or So RTML Resources and Recommendations

Index.

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Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here′s how to profit from keywords, handle credit–card payments, find out what′s hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines