MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS（运用媒体吸引目标客户：金融专业人员个性化营销系统） fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　"This book is a marketing masterpiece. It should be required reading for all financial professionals."

-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"

-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"

-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."

-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."

-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Chapter ONE Exploit Your Strengths

Chapter TWO Breaking into the Media

Chapter THREE Learn the Ropes

Chapter FOUR Be the Expert

Chapter FIVE Create the Brand

Chapter SIX Getting the Business

Index

Derrick Kinney (Arlington, TX) has been recognized as the "most visible" financial advisor at the national investment firm he¿s affiliated with, having appeared in the media more often than any of the company¿s other 10,000 advisors. In addi

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《MASTER THE MEDIA TO ATTRACT YOUR IDEAL CLIENTS》内容简介："This book is a marketing masterpiece. It should be required reading for all financial professionals."-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"

-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"

-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."

-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."

-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning