雷姆·库哈斯：普拉达工程第一部分 Rem Koolhaas：Projects for Prada Part1 fb2 pdf azw3 网盘 rtf 免费 下载 txt

荷兰建筑师雷姆库哈斯以它独特的风格，建筑视角和对国际环境设计，为普拉达商场在纽约、洛杉矶和旧金山三处分店进行设计，在书中库哈斯大体上对品牌扩张，浏览观光种种相关概念进行了分析，随后具体阐述了他在三处分店的的地点的选择和设计思想。书中充满了各种插图：照片、手工绘画、图标、表格等等。从书中我们将能从深层面看出库哈斯在这项工程中的想法的发展和使用的方法和手段。

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书籍介绍

With his inimitable style and unique view of architecture and design in the international urban milieu, Dutch architect Rem Koolhaas presents his theories and designs for Prada stores in New York, Los Angeles, San Francisco, and Tokyo. After musing over ideas about branding, expansion, tourism, and workspace, Koolhaas launches into the specifics of his plans for the stores, including an exploration of the expanded and architecturally integrated role of information technology. With each store presented in a discrete section full of maps, photographs, digital imaging, collages, and models, Koolhaas's complex working methods and thought processes are revealed layer by layer. Indefinite expansion represents a crisis . . . it spells the end of the brand as a creative enterprise. But expansion can also be used for a strategy of permanent redefinition of the brand. By introducing two kinds of stores--the typical and the unique--the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become. --Rem Koolhaas Museums, libraires, airports, hospitals, and schools are becoming increasingly indistinguishable from shopping. Their adoption of retail for survival has unleashed an enormous wave of commercial entrapment that has transformed museumgoers, researchers, travellers, patients, and students into customers. What if the strategy were to reverse the equation, so that customers were no longer identified as consumers, but recognized as researchers, students, patients, museum goers? What if the shopping experience were not one of impoverishment, but of enrichment? --Rem Koolhaas

Edited by Rem Koolhaas, Jens Hommert & Michael Kubo. Foreword by Miuccia Prada & Patrizio Bertelli.

6.5 x 8.25 in.

575 color illustrations