The Findability Formula: The Easy, Non-Technical Approach To Search Engine Marketing(ISBN=9780470420904) fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　To be successful in business you must be able to attract the

right clients and persuade them to buy. However, on the internet,

people only see what the search engines direct them to and the

competition for those top spots is fierce. So how do you ensure

that your business is front–and–center when prospects are searching

for solutions? The answer is The Findability Formula. The

Findability Formula is for anyone who wants to improve results from

Internet marketing. The book is specifically written for business

owners who are frustrated with a website that is not showing up in

search results and not generating business. The Findability Formula

will help readers understand how prospects and customers search for

products and services on the Internet, and will show them,

step–by–step, how to optimize their findability. The book will be a

non–technical guide to effectively building and implementing, from

the ground up, an Internet search marketing program that gets

results. The reader will learn how paid search works, and how paid

and organic search can work together to create optimum web

visibility and reduce paid search costs over time. The basic

message of the book is that there is a formula for findability and

for converting prospects to purchasers.

Foreword by Orvel Ray Wilson

Acknowledgments

Introduction

　Who Should Read This Book?

　How This Book Is Different

　The "Secret Agent" Pen Story

About the Author

CHAPTER !   The Basics

　The Long and Short of It

　Definitions

　Findability

　Keywords

　Search Engines

　Search Engine Results

　Search Engine Marketing

　Paid Search

　Natural Search

　Search Engine Optimization

　Organic and PPC Placement

　Debunking the "Free" Myth

　Page One Visibility

……

　　Heather Lutze is a nationally recognized Internet marketing

speaker and consultant on search strategies. She has more than ten

years of hands–on management experience in pay per click, search

engine optimization, and landing page testing. She is also the

founder of Lutze Consulting, a search marketing agency that helps

companies improve their results and increase sales through paid

search and organic search optimization.

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书籍介绍

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.