Advertising for People Who Don't Like Advertising. fb2 pdf azw3 网盘 rtf 免费 下载 txt

This is a book by a company that dislikes advertising as much

as anyone. Nevertheless, it makes adverts. It has worked with

global brands to produce fashion collections and promoted a town

with a mass wedding. It creates advertising with more human,

truthful communications. The company's name is KesselsKramer. This

book describes how to make something you like out of something you

don't. As well as drawing on its own experiences, KesselsKramer

listens and learns from those who doubt the advertising industry.

Stefan Sagmeister explains how quitting work makes you better at

working; Hans Aarsman discusses authenticity in imagemaking; and,

Alex Bogusky looks at ways to help capitalism grow up. "Advertising

for People Who Don't Like Advertising" is partly a creative

handbook and partly an attempt to make the world a very slightly

better place. It's intended for anyone who has ever hated a web

banner or zapped an ad break.

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KesselsKramer is an international communications agency based in

Amsterdam, The Netherlands. It has been responsible for creating a

range of very diverse work in a variety of media. Campaigns include

highly creative work for Nike, Audi, Levi's, J&B, the Hans

Brinker Budget Hotel, Diesel and Unilever. As well as advertising,

KesselsKramer develops projects for its own imprint, KesselsKramer

Publishing, and in 2008 set up London's KK Outlet which combines a

communications agency, gallery space and shop.

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书籍介绍

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.