How I Raised Myself from Failure to Success in Selling如何成为行销高手 fb2 pdf azw3 网盘 rtf 免费 下载 txt

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable -- and more valuable to your company -- when you apply Bettger's keen insights on:

• The power of enthusiasm

• How to conquer fear

• The key word for turning a skeptical client into an enthusiastic buyer

• The quickest way to win confidence

• Seven golden rules for closing a sale

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Dale Carnegie How I Raised Myself from Failure to Success in Selling will be helping salesmen, regardless of whether they are selling insurance, or shoes, or ships, or sealing wax, long after Frank Bettger has passed away. -- Review

Introduction by Dale Carnegie -- What I Think of This Book

Author's Preface -- How I Happened to Write This Book

PART ONE

THESE IDEAS LIFTED ME OUT OF THE RANKS OF FAILURE

CHAPTER

1. How One Idea Multiplied My Income and Happiness

2. This Idea Put Me Back Into Selling After I Had Quit

3. One Thing I Did That Helped Me Destroy the Biggest Enemy I Ever Had to Face

4. The Only Way I Could Get Myself Organized

Summary -- Part One

PART TWO

FORMULA FOR SUCCESS IN SELLING

5. How I Learned the Most Important Secret of Salesmanship

6. Hitting the Bull's Eye

7. A $250,000 Sale in 15 Minutes

8. Analysis of the Basic Principles Used in Making That Sale

9. How Asking Questions Increased the Effectiveness of My Sales Interviews

10. How I Learned to Find the Most Important Reason Why a Man Should Buy

11. The Most Important Word I Have Found in Selling Has Only Three Letters

12. How I Find the Hidden Objection

13. The Forgotten Art That Is Magic in Selling

Summary -- Part Two

PART THREE

SIX WAYS TO WIN AND HOLD THE CONFIDENCE OF OTHERS

14. The Biggest Lesson I Ever Learned About Creating Confidence

15. A Valuable Lesson I Learned About Creating Confidence From a Great Physician

16. The Quickest Way I Ever Discovered to Win Confidence

17. How to Get Kicked Out

18. I Found This an Infallible Way to Gain a Man's Confidence

19. How to Look Your Best

Summary -- Part Three

PART FOUR

HOW TO MAKE PEOPLE WANT TO DO BUSINESS WITH YOU

20. An Idea I Learned From Lincoln Helped Me Make Friends

21. I Became More Welcome Everywhere When I Did This

22. How I Learned to Remember Names and Faces

23. The Biggest Reason Why Salesmen Lose Business

24. This Interview Taught Me How to Overcome My Fear of Approaching Big Men

Summary -- Part Four

PART FIVE

STEPS IN SALE

25. The Sale Before the Sale

26. The Secret of Making Appointments

27. How I Learned to Outsmart Secretaries and Switchboard Operators

28. An Idea That Helped Me Get Into the "Major Leagues"

29. How to Let the Customer Help You Make the Sale

30. How I Find New Customers and Make Old Ones Enthusiastic Boosters

31. Seven Rules I Use in Closing the Sale

32. An Amazing Closing Technique I Learned from a Master Salesman

Summary -- Part Five

PART SIX

DON'T BE AFRAID TO FAIL

33. Don't Be Afraid to Fail!

34. Benjamin Franklin's Secret of Success and What It Did for Me

35. Let's You and I Have a Heart to Heart Talk

Frank Bettger was the author of the best sellers How I Multiplied My Income and Happiness in Selling.

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A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable -- and more valuable to your company -- when you apply Bettger's keen insights on:

• The power of enthusiasm

• How to conquer fear

• The key word for turning a skeptical client into an enthusiastic buyer

• The quickest way to win confidence

• Seven golden rules for closing a sale