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"A book that takes readers behind the scenes at some of the country’s best-known companies..." -- Washington Post

"Frankel reveals plenty of engaging material...Savor the reporting on offer." -- Wall Street Journal

"I see Alex Frankel as the Jane Goodall of the modern Workplace jungle." -- Po Bronson, author of What Should I Do With My Life?

"Like an intrepid anthropologist, Frankel immerses himself in self-contained commercial cultures and resurfaces to write with empathy and insight." -- Dan Gross, Newsweek columnist and author of Pop! Why Bubbles Are Great for the Economy

"[Frankel's] goal was to learn how corporations create `rah rah' employee cultures, but along the way he discovered much about himself." -- New York Times

"I found it a useful exploration on corporate culture and how workers are selected and trained to embody it. It's a good read for anyone struggling to find a workplace where they feel as if they belong." -- Washington Post

I see Alex Frankel as the Jane Goodall of the modern Workplace jungle. -- Po Bronson, author of What Should I Do With My Life?

Insightful, personal, and funny. Frankel does the impossible--he gives corporate culture a soul. -- Rodney Rothman, author of Early Bird

Like an intrepid anthropologist, Frankel immerses himself in self-contained commercial cultures and resurfaces to write with empathy and insight. -- Dan Gross, Newsweek columnist and author of Pop! Why Bubbles Are Great for the Economy

Punching In is "eye-opening" and shows "the dynamism of today's economy." -- New York Post

Author's Note

INTRODUCTION Becoming One of Them

ONE The Other Army

TWO One Great Employee

THREE Two Truths and One Lie

FOUR Into the Fold

FIVE Get Big, Stay Small

SIX In the Red Zone

CONCLUSION Self-Selection

Endnotes

Acknowledgments

Index

ALEX FRANKEL is a writer based in San Fran- cisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.

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书籍介绍

Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native. During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.At the heart of "Punching In" lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal - even fanatical - workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way, Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.