ADIDAS 阿迪达斯产品设计 fb2 pdf azw3 网盘 rtf 免费 下载 txt

Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.

The History of adidas

Adi Dassler’S Dream

3-Stripes&The Olympic Games

adidas Ambassadors

Every Shoe Has a Story

The Three Divisions

Sport Performance

Sport Heritage

Sport Style

Creative CampaigBS

World of Sports

Store Design

Acknowledgements

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In July 2002, adidas presented a revolutionary new business strategy for the adidas brand, aimed at expanding its customer base and driving top-line growth. The new structure is a fundamental shift from the traditional "Footwear" and "Apparel" structure, introducing a new three-divisional approach with the "Sport Performance", "Sport Heritage" and "Sport Style" divisions.

The products in the adidas Sport Performance division are developed for the sports performance market but have design appeal, encouraging consumers to wear the products both on and off the court or playing field.

The adidas Sport Heritage division contains adidas Originals products. Originals products seek to extend the brand's unique and authentic heritage to the lifestyle market. Design and functionality are already str...

书籍介绍

《阿迪达斯品牌》主要内容：Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.