JACKED UP：INSIDE WELCH‘S COMMUNICATION托起：韦尔奇内部沟通 fb2 pdf azw3 网盘 rtf 免费 下载 txt

Does the world really need another book on Jack Welch? While the former GE CEO is an acknowledged superstar of the business world, he has written and been written about in so many books in this genre that regular visitors to bookstore business sections may find themselves growing weary. One thing's for sure-if you're going to write another book centered on Jack Welch, it better be good. Luckily, this volume doesn't disappoint. Written by Bill Lane, Welch's speechwriter of 20 years, this book documents GE's Welch years and offers general advice. While completely deferential to Welch-sometimes to a fault-Lane is a great observer and writer, bringing the spirit of Welch's GE tenure alive through anecdotes, conversation and explicit details that reveal what strategies worked to advance careers or end them. Italicized advice tips that summarize communications tips and strategies round out various chapters like a stream of consciousness whisper. While this book's primary appeal will still be to Jack Welch junkies, the author's insider tone and great style make an interesting read for a wider audience.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

INTRODUCTION

PART I

　Torched by an A-Hole

　Retiring But Not Shy

　Reflections of a Pimp

　Bore Wars: Chet Lang and the Big Bang

　Death of a Pitchman

PART II

　I Can't Deal with this Anymore

　Mike's Big Day

　Crotonville High

　Prior Planning Prevents Piss-Poor Performance

　Fred's Bad Day

　Triumphs, Train Wrecks, Coronations,

　and Jack's Biggest Miss

　You're Going Nowhere at GE Unless..

　How to Succeed in Business by Really Trying

　Love--or Hate--at First Sight

　The View from the Bowling Mley

　The Bogus Boca Presentation

……

PART III

PART IV

PART V

PART VI

PART VII

PART VIII

PART IX

PART X

FINAL THOUGHTS

INDEX

BORING ACKNOWLEDGMENTS SECTION

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AN INSIDE LOOK AT THE GENIUS OF GE Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world. Jacked Up gives you a front row seat to Welch's twenty-year campaign to transform GE. Lane's first-hand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments, including: An analyst’s presentation in Florida, where Welch’s angry remarks ignited GE’s stock growth A packed GE classroom at Crotonville, N.Y., when Welch and Bob Nardelli decided to stop construction on a multimilliondollar investment based on a class presentation Welch’s frank—and hilarious—explanation for financial services superstar Gary Wendt’s departure from GE Meetings with his top advisors, where Welch dissed dull presenters and lavished kudos on articulate managers You'll learn Jack's simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers--and his zero-tolerance of BS. You'll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack's ex-wife Jane Welch, Conan O'Brian, and “Triumph, the Insult Comic Dog”. And you'll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time. This is Jack at his out-and-out best. This is the only book a leader or aspiring leader will ever need on effective communications.