小本经营 Wiley Pathways Small Business Management fb2 pdf azw3 网盘 rtf 免费 下载 txt

In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.

1. An Introduction to the Small Business Life

2. Small Business Opportunities

3. The Family-Owned Business

4. Developing a Business Plan

5. Sources of Financing

6. Forms of Small Business Ownership

7. The Basics of Small Business Management

8. Legal Concerns of Small Businesses

9. Managing Human Resources in a Small Business Environment

10. Understanding Markets and Pricing

11. Promotion and Selling

12. E-Commerce and the Small Business Owner

13. Using Financial Statements

14. Budgeting and Taxes

15. Purchasing and Inventory Control

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