New Science of Retailing(ISBN=9781422110577) fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　Retailers today are drowning in data but lacking in insight:

They have huge volumes of information at their disposal. But

they're unsure of how to sort through it and use it to make smart

decisions. The result? They're struggling with profit-sapping

supply chain problems including stock-outs, overstock, and

discounting.

It doesn't have to be that way. In The New Science of Retailing,

supply chain experts Marshall Fisher and Ananth Raman explain how

to use analytics to better manage your inventory for faster turns,

fewer discounted offerings, and fatter profit margins.

Featuring case studies of retailing exemplars from around the

world, this practical new book shows you how to:

· Mine your sales data to identify "homerun" products you're

missing

· Reinvent your forecasting and pricing strategies

· Build end-to-end agility into your supply chain

· Establish incentives that align your supply chain partners

behind shared objectives

· Extract maximum value from technologies such as point-of-sale

scanners and customer loyalty cards

Highly readable and compelling, The New Science of Retailing is

your playbook for turning all that data into a wellspring for new

profits and unprecedented efficiency.

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　　Marshall Fisher is the UPS Professor of

Operations and Information Management at the Wharton School of the

University of Pennsylvania and co-director of the Fishman-Davidson

Center for Service and Operations Management. He lives in

Philadelphia.

　　Ananth Raman is UPS Foundation Professor of Business

Administration at Harvard Business School in Boston, specifically

Professor in the Technology and Operations Management unit,

specializing in supply chain management. He lives in the Boston

area.

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书籍介绍

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.

It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.

Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to:

· Mine your sales data to identify "homerun" products you're missing

· Reinvent your forecasting and pricing strategies

· Build end-to-end agility into your supply chain

· Establish incentives that align your supply chain partners behind shared objectives

· Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards

Highly readable and compelling, Rocket Science Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.