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　　A different way of discovering and developing the best

business ideas

Jack Welch once said, "Someone, somewhere has a better idea." In

this myth-busting book, the authors reveal that great business

ideas do not spring from innate creativity, or necessarily from the

brilliant minds of people. Rather, great ideas come to those who

are in the habit of looking for great ideas all around them, all

the time. Too often, people fall into the trap of thinking that the

only worthwhile idea is a thoroughly original one. Idea Hunters

know better. They understand that valuable ideas are already out

there, waiting to be found - and not just in the usual

places.

? Shows how to expand your capacity to find and develop winning

business ideas

? Explains why ideas are a critical asset for every manager and

professional, not just for those who do "creative"

? Reveals how to seek out and select the ideas that best serve

your purposes and goals and define who you are, as a

professional

? Offers practical tips on how to master the everyday habits of

an Idea Hunter, which include cultivating great conversations

The book is filled with illustrative accounts of successful Idea

Hunters and stories from thriving "idea" companies. Warren Buffet,

Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar

Animation Studios are among the many profiled.

Preface: Why Hunt?

Introduction: Brilliance Not Required.

Already Out There.

Ready to Unlearn.

Chapter One: Know Your Gig.

The Discernment.

The Circle of Competence.

Gigs Matter.

The I–D–E–A Principles.

Interested.

Chapter Two: Be Interested, Not Just Interesting.

Curiosity at the Trading Post.

Learning Machines.

Your Brain Is Open.

Defining Your Own Hunt.

IdeaWork #1: Selling the Best Hour of the Day to Yourself.

Diverse.

Chapter Three: Diversifying the Hunt.

The Color of Your Ideas.

When Weak Ties Are Strong.

Widening Your Intellectual Bandwidth.

Bridging Distant Worlds.

Ideas Are Everywhere.

IdeaWork #2: The I's and T's.

Exercised.

Chapter Four: Mastering the Habits of the Hunt.

The Practice of Ideas.

Begin with an Eye.

Observing at the Ritz.

Erecting a Personal Platform of Observation.

Write It Down.

Get It Moving.

Observe Yourself.

IdeaWork #3: Assembling an Idea Portfolio.

Agile.

Chapter Five: Idea Flow Is Critical.

The Case of the Guitar Strings.

Creating Idea Spaces at Pixar.

Finding the “Informal Bosses”.

Letting Ideas Percolate.

When It’s Time to “Kill” Ideas.

IdeaWork #4: Ready, Set, Launch.

Chapter Six: Create Great Conversations.

“Continuers” and “Terminators”.

The Value of a Na?ve Question.

Preparing for the Big Conversation.

Epilogue: Thoreau and the I-D-E-A Assessment.

References.

Acknowledgments.

About the Authors.

Index.

　　Andy Boynton is the dean of the Carroll School of Management

at Boston College. He was a professor of strategic leadership at

IMD (International Institute for Management Development) in

Lausanne, Switzerland, where he created and directed the school's

highly-rated global Executive MBA program.

　　Bill Fischer is a professor at IMD.He previously served as dean

and president of the China-Europe International Business School, a

joint venture of the European Union and Chinese government,

inShanghai, China.

　　William Bole is a journalist and a research fellow of the Winston

Center for Leadership and Ethics at Boston College.

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媒体评论

　　"Humans make progress by discovering new ideas, but also,

importantly, by repurposing the ones that already exist. Boynton

and Fisher show how each of us can get better at this critical

skill, identifying and reapplying existing ideas."

　　―Paul Romer, Senior Fellow, Stanford Institute for Economic

Policy Research

　　“Hunting is an apt metaphor.  Ideas exist everywhere in the

wild. The trick is knowing where to look for them and how to

capture them.  Boynton and Fischer tell us how.”

　　―Ron Sargent, Chairman & CEO, Staples, Inc.

　　“The Idea Hunter is unique.  It’s about curiosity, agility

and perpetually hunting for better ideas.  It’s a must read

for anyone who wants to compete and collaborate more effectively

each and every day.”

　　―Greg Brown, President & CEO, Motorola Solutions.

　　“This book upends a number of persistent myths about innovation

and what it takes to be an ‘idea person.’ It shows that what’s

required is not spectacular creativity or remarkable IQ, but

curiosity—a genuine desire to engage in a daily search for

ideas.  It will help transform the way you and your business

operate.”

　　―Jay Hooley, Chairman, President & CEO, State Street

Corporation

　　“The Idea Hunter is not only an enjoyable read. It offers a

practical method so that anyone or any firm can learn the secrets

of harnessing the power of ideas to drive success.”

　　― Laura J. Sen, President & CEO, BJ’s Wholesale Club

　　“Boynton and Fischer offer powerful and practical advice on how

to jump-shift the flow of ideas in your organization.  This

will become required reading for any leader intent on shaping a

high-performance organization.”

　　―Michael D. White, Chairman & CEO, DirecTV

　　Observe, ask questions, be curious, dare to throw odd ideas into

a group’s conversation to make it better. Be an Idea Hunter!

　　―Ton Büchner, CEO, Sulzer, Ltd

　　“My company aims to add about $4 billion in new sales every year.

This won’t be possible without everyone in the organization

contributing new ideas. The Idea Hunter is an essential guide to

systematically developing this critical capability.”

　　― Werner Geissler, Vice Chairman, Global Operations, Procter

& Gamble

　　“Thrilling, fun, and inspiring, The Idea Hunter tells stories and

discerns patterns of behavior and habits shared by the great

innovators of the past century. It finds similarities among the

greats ranging from Warren Buffet to Steve Jobs, and even going

back earlier in the century to Walt Disney and Thomas Edison.

Through brief stories and simple self-reflection exercises, this

book distills the quirky essence of leading imagination in a way we

can consume it, and hopefully aspire to become one with it.

　　― Aaron C. Sylvan, Serial Entrepreneur and Technologist (One

Technology, TrustWorks, LemonadeHeroes, Sylvan Social

Technology)

　　“We rely on using the ideas of thousands of experts to win

against tough competition in a crowded market. Using The Idea

Hunter as a trail map, any leader can win the daily wars of ideas

that differentiate the innovator from the rest.”

　　―Jack Hughes, Chairman and Co-founder, TopCoder, Inc.

　　“Idea hunters are normal people, with a normal life in a common

social contest. The only difference is that they have an open mind

and are skilled in searching. This brilliant book is an ideal guide

to achieve an open mind in our complex world.”

　　―Maurizio Marinelli, Visual Artist & President of Baskerville

Research Center on Communication, Bologna, Italy