内在的品牌：使雇员心系业务的八项要素 Brand From the Inside: fb2 pdf azw3 网盘 rtf 免费 下载 txt

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization

step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Introduction

PART ONE: GET SMART!

1 Essential #1: Discover

2 Essential #2: Commit

PART TWO: GET READY!

3 Essential #3: Diagnose

4 Essential #4: Prepare

PART THREE: GET IT DONE!

5 Essential #5: Create

6 Essential #6: Apply

7 Essential #7: Market

8 Essential #8: Nurture

PART FOUR: WHAT IT MEANS FOR YOU

9 You and Employer Brand

Notes

Acknowledgments

The Authors

Index

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编辑推荐

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.

书籍介绍

In "Brand from the Inside, " Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from "inside" the business--ensuring consistent authenticity, substance, and voice "throughout" the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.