跨境电商专业英语 王群,卢传胜,沙鹏飞 等 编.【无忧售后 正版书籍】 fb2 pdf azw3 网盘 rtf 免费 下载 txt

《跨境电商专业英语》的教学设计以先进的教学理论为指导，吸收了课堂教学、外语教学和专业英语学习方面的研究成果和成功经验。在教学设计中，注重学生获取直接经验和间接经验体验。

开展自主学习，发展学生利用各种学习212具或资源自主发现、分析和解决问题的能力；同时开展小组学习，让学生学会协作和分享，培养学生团队协作精神。另外，教学设计还旨在引导课堂教学改革，充分发挥学生的学习主体性。具体的教学设计分为三个部分：Before-classExercises可要求学生利用学习资源独立完成WordStudy、TermStudy和StructureStudy任务，并将个人学习成果准备课堂分享；In-classExercises可要求学生通过PairWork或GroupWork，协作完成课文的学习，教师可以适时地给予反馈与评价；After-classExercises要求学生通过GroupWork，完成Writing任务，并以Activity形式，把习得的经验应用于实践（典型的212作任务），建议学生以视频形式提交活动作业，以便分享和评价。

Part I Overview of Crosorder E-merce

Chapter One Crosorder E-merce （I）

Text A Crosorder E-merce （I）

Text B Trending iChina： Crosorder E-merce

Chapter Two Crosorder E-merce （II）

Text A Crosorder E-merce （II）

Text B The Advantages of E-merce

Part II MaiCrosorder E-merce Platforms

Chapter Three AiiExpress Platform

Text A AliExpress

Text B How to Make A Refund Request oAliExpress

Chapter Four DHgate Platform

Text A DHgate

Text B The Business Model of DHgate

Chapter Five AmazoPlatform

Text A Amazon

Text B Using Amazoto Grow Your E-merce Business

Part III Pre-sale services of Crosorder E-merce

Chapter Six Product Selecting

Text A Product Selecting

Text B Product Selecting Tips for New Sellers oDHgate

Chapter SeveProduct Pricing

Text A Product Pricing（DHgate）

Text B Pricing Policy

Chapter Eight Product Listing

Text A Product Listing

Text B How to Make Titles and Descriptions

Chapter Nine Platform-inside Marketing

Text A AliExpress Marketing Tools

Text B Three Product Marketing Ways

Chapter TeSNS Marketing

Text A Facebook Marketing

Text B Social Networking Service Marketing

Chapter EleveMobile Marketing

Text A Wish： Mobile Marketing

Text B Mobile SEM： Vital for Mobile Marketing and Your Online Success

Part IV On-sale services of Crosorder E-merce

Chapter Twelve Crosorder E-merce Logistics

Text A Crosorder E-merce Logistics

Text B EMS China

Chapter ThirteeOrder Processing and Delivering

Text A Product Packaging & Delivering oAliExpress

Text B Order Processing

Part-V After-sale Services of Crosorder E-merce

Chapter FourteeDisputes and Complaints

Text A Dispute Rules oAliExpress （Extracted）

Text B Settling Complaints

Chapter FifteeCustomer Service of Crosorder E-merce

Text A Customer Service

Text B Customer Relationship Management

Appendices

Appendix I E Communications

Appendix II Models for Title Descriptions

Appendix III Models for Specifics Descriptions

Appendix IV Models for Product Descriptions

Appendix V Models for Logistics Descriptions

Appendix VI Models for Payment Descriptions

Appendix VII Models for After-sale Service Descriptions

Appendix VIII Models for Store Descriptions

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