The Complete Idiot's Guide to Branding Yourself(ISBN=9781592578962) 英文原版 fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business

competition, this book guides readers in defining and building a

personal brand that is distinctive, relevant, and consistent. It

includes:

? An in-depth understanding of the principles of successful brand

building-in any context

? Practical tools to build and manage powerful

relationships

? Strategies for aligning personal brand values with an

employer's brand values, and making brand-building a successful

endeavor for both

? Advanced techniques to continually refine your unique personal

brand

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　　Sherry Beck Paprocki is an award-winning writer and editor.

She edits Columbus Monthly Homes and she has written for

Preservation magazine, InStyle's Black Book section, the Chicago

Tribune, the Cleveland Plain Dealer, Philadelphia Inquirer, and the

Los Angeles Times.

　　Ray Paprocki is the award- winning editor of Columbus Monthly. He

has won more than 30 journalism awards and his freelance credits

include the Chicago Tribune, the Plain Dealer Sunday magazine and

The Sporting News.

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书籍介绍

A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

• An in-depth understanding of the principles of successful brand building-in any context

• Practical tools to build and manage powerful relationships

• Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both

• Advanced techniques to continually refine your unique personal brand