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The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.

Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.

In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.

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ditto for folks who define engagement as the number of repeat visits by a visi-tor. in this past week, i visited www.lenovo.com eight times because lenovo decided to stop supporting system Update. i was stressed and frustrated because i had to locate drivers for my ThinkPad X301 by using its suboptimal internal site search engine! how do you distinguish those visits from someone who visits the lenovo site regularly to learn about the latest products and updated features?

life is about tak- ing action, and if your work is not driving action, you need to stop and reboot.

需要报表，还是需要分析

退出率是指不管从哪个页面进入网站，而在这个页面退出的访问比率；跳出率是指仅从这个页面进入网站，没有做任何事，就在这个页面退出网站的访问比率。

不要只依赖被测试者的话来发现问题；还要观察他们的行为。人们的话经常与自身行为背道而驰。

霍桑效应会影响参与人员行为，在实验室模拟环境下被测试者的行为和表现难免与平时不同，因为他们知道有人在观察他们，因此实验室测试的结果并不可靠，不能作为决定性的意见。

书籍介绍

The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.

Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.

In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.