在线交易指南Online Business All-In-One For Dummies fb2 pdf azw3 网盘 rtf 免费 下载 txt

Turn your business dreams into profitable reality with this straightforward　guide to setting up and running an online business. It walks you step-by-　step through the entire process, from researching the market and designing　your Web site, to marketing your product online and trading securely. Whether　you're starting out or looking to expand an existing business online, this up-to-date book provides you with all the support and expert advice you need　to successfully build your own online empire.

Introduction

Book I: E-Business

　Chapter 1: Can You Do the Business?

　Chapter 2: Testing Feasibility

　Chapter 3: Preparing the Business Plan

　Chapter 4: Setting Off in the Right Direction

　Chapter 5: Harnessing Creativity in Your Business

　Chapter 6: Opening Your Own Online Business in Ten Easy Steps

Book II: Setting Up your Web Site

　Chapter 1: Finding the Money

　Chapter 2: Choosing and Equipping Your New E-Business

　Chapter 3: Selecting the Right Web Host and Design Tools

　Chapter 4: Giving Your E-Business Site Structure and Style

　Chapter 5: Building In Security Up Front

Book III: Getting Known E-asily

　Chapter 1: Marketing Your Wares

　Chapter 2: Researching Your Customers, Competitors, and Industry

　Chapter 3: Getting Net-Savvy

　Chapter 4: Search Engines: What You Need to Know

　Chapter 5: Controlling the Message with Online Advertising

　Chapter 6: Spreading the Word with Internet PR

Book IV: Keeping Business Ticking Over

　Chapter 1: Operating Effectively

　Chapter 2: Controlling Your Books, Your Records, and Your Money

　Chapter 3: Counting Your Sales

　Chapter 4: Monitoring and Improving Your Business

　Chapter 5: Making It All Legal

　Chapter 6: Online Business Accounting Tools

Book V: Handling Customers and Staff.

　Chapter 1: Employing People

　Chapter 2: Inspiring Employees to Better Performance

　Chapter 3: Harnessing the Power of Technology

　Chapter 4: Attracting and Keeping Customers

　Chapter 5: Accepting Payments

　Chapter 6: Service with a Virtual Smile

Book VI: Using eBay.co.uk

　Chapter 1: Why eBay Is a Great Place to Buy and Sell

　Chapter 2: Using eBay.co.uk to Launch Your Business

　Chapter 3: Running a Business on eBay.co.uk

　Chapter 4: Opening a Shop, Virtually

　Chapter 5: Jazzing Up Your Auctions

　Chapter 6: Building an eBay.co.uk Back Office

Book VII: Understanding Web 2. O.

　Chapter 1: Profiting from New Business Tools

　Chapter 2: The Emergence of Web 2.0

Index

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Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step–by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to– date book provides you with all the support and expert advice you need to successfully build your own online empire.