商业前瞻手册 THE VISIONARY'S HANDBOOK fb2 pdf azw3 网盘 rtf 免费 下载 txt

Watts Wacker and Jim Taylor refuse to paint asimplistic picture of the future; instead, they show where to look for the insightneeded to compete and grow in the years ahead. Authors of the prophetic The500 Year Delta, they now proclaim the Age of the Individual-a world where life　has never been more difficult, because it has never been easier. Today, individuals　have far more power to claim their own futures than ever before, which means　they have to follow four major rules to chart their courses:Know who you are。

ACKNOWLEDGMENTS

PREFACE TO THE PAPERBACK EDITION

THE PARADOX OF THE VISIONARY

PARADOXES OF THE EVERYDAY

1 The Paradox of Value

BOX i: The Brand Promise

2 The Paradox of Size

BOX 2: What Color Is Your Disaster?

3 The Paradox of Time

4 The Paradox of Competition

BOX 3: Global Metaphors and Global Brands

5 The Paradox of Action

6 The Paradox of Leadership

BOX 4: Governance, Patriotism, and Loyalty

7 The Paradox of Leisure

THE SERIAL FUTURE

THE PARADOX OF REALITY

INDEX

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