商务英语阅读（上） fb2 pdf azw3 网盘 rtf 免费 下载 txt

本套书分为上、下两册，涵盖了8个商务专题，全部用英文编写。每篇文章由3部分组成。（1）文章导读；（2）阅读欣赏；（3）注释讲解。又自成体系。它试图介绍商务某一领域的新知识、新发展、新观念。每个商务主题的中央文标题为：

——迈入管理新世纪（Managing into the 21st Century）

——沟通、沟通、财沟能（Managing into the 21st Communications）

——商战无国界（Enhancing Business Communications）

——商战无国界（Dong Business Across Borders）

——穿赵多元文化（Working Through Cultral Diversities）

——精彩的广告世界Living in the Vibrant World of Aavertising

——金融世界 让数字说话（Letting Figures Talk in the Wolrd of Finance）

——营销的艺术：理智与情感（The Art of Markeing :Sense and Sensitivity）

——在法律上下生存和竞争Living and Surviving Under the Law

此套读本的定和位和特色，此套读物专门为大学本科英语专业三、四级学生所设计、供他们做英语泛读教材。可在两年内全部读完。亦可作为商务英语专业本科、研究生、MBA高级商务英语课程的阅读教材。此外，还是出国商务培训、出国学位学习培训和公司商务英语培训的理想阅读教材。参加BEC考试、商务师资格考试及其他商业类出国考试的考生也可将此书作为系统商务知识补充和语言阅读能力的提高教材。而大学本科以下、以上的学生或其他已从事商务工作的英语爱好者也可以阅读。

此套丛书的特点为：

——语言浅显易懂并涵盖了商务英语各方面的必要词汇；

——内容丰富有趣，包括了商务领域的方方面面；

——编写者兼具商务知识、语言优势、教学理论与实践经验；

——一石双鸟、厚积薄发。既学语言又学商务。

Part One Managing into the 21st Century

Unit One The Key Management Theories

Unit Two Strategic Planning

Unit Three Throw Away Your Mission Statement

Unit Four The Best Organization Is No Organization

Unit Five Organizational Culture

Unit Six Tips'for Employee Motivation

Unit Seven The Essential Qualities of Great Managers

Unit Eight Have You Got the Right Strff to Ba a Leader?'

Unit Nine Hiring Employees—An Essential Ingredient for Gorwth

Unit Ten Managment Is About Making Decisions

Unit Eleven Human Resource Strategies for Hard Times

Unit Twelve Hiring Employees—It's Not Just Luce

Unit Thirteen Projiect Effective and Efficient Interaal Control

Unit Fourteen Project Management Is About Lessons-to-Learn

Unit Fifteen What Happened to Corporate Integrity?

Unit Sixteen Only the Ethical Survives

Part Two Enhancing Business Communications

Unit One Developing Interpersonal Skills

Unit Two Strategy in Working with People

Unit Three Your Public Relations

Unit Four Bassics in Internal Organizational Communication

Unit Five Conversation As Communication

Unit Seven Assertive Communication

Unit Eight Some Tips on Communication

Unit Nine How to Deliver Bad News

Unit Ten Dealing with Complaints

Unit Eleven Teams and the Changing Environment

Unit Twelve How to Resolve Conficts—Wtthout Offending Anyone

Unit Thirteen Principles of Negotiation

Part There Doing Business Across Borders

Unit One A Brief History of International Trade Policy

Unit Two Who Gains from Trade?

Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries?

Unit Four Multinational Corporations:Myths and Facts

Unit Five Recession:What Does It Mean to Investors?

Unit Six Globalization Today

Unit S even Enter the Dragon:China's Big Companies and the Worle Economy

Part Four Working Through Cultural Diversities

Unit One Understanding Culure

Unit Two Culture and Its Characteristics

Unit Three Hofstede's Four Value Dimensions

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书籍介绍

本套书分为上、下两册，涵盖了8个商务专题，全部用英文编写。每篇文章由3部分组成。（1）文章导读；（2）阅读欣赏；（3）注释讲解。又自成体系。它试图介绍商务某一领域的新知识、新发展、新观念。每个商务主题的中央文标题为：

——迈入管理新世纪（managing into the 21st century）

——沟通、沟通、财沟能（managing into the 21st communications）

——商战无国界（enhancing business communications）

——商战无国界（dong business across borders）

——穿赵多元文化（working through cultral diversities）

——精彩的广告世界living in the vibrant world of aavertising

——金融世界 让数字说话（letting figures talk in the wolrd of finance）

——营销的艺术：理智与情感（the ar