Twitter Marketing: An Hour A Day 23281767 fb2 pdf azw3 网盘 rtf 免费 下载 txt

　　Twitter Marketing: An Hour a Day is the ultimate step-by-step

guide to developing a businesss Twitter strategy, implementing the

campaign, and then measuring and reporting on the results.

The first part of the book quickly gets readers up to speed on

today's Twitterverse, discussing Twitter's fascinating demographics

and showing how the innovative platform is being used successfully

by companies large and small. Readers are then guided through

getting on the service, finding and attracting followers, using

search and other tools, and mastering all of the unique Twitter

conventions.

Once the reader has a baseline understanding of Twitter's usage

and functionality, the book discusses all of the elements of a

successful strategy, including how to scale the approach to your

company, set goals, define metrics, develop reports, and get

corporate buy-in. Readers are then guided through implementing the

strategy they've developed--flipping the switch and letting the

tweets flow to engage and attract followers. The next section

provides a detailed look at how to measure the impact of the

Twitter campaign using a variety of tools to measure everything

from changes in follower counts and retweets to analyzing increases

in web traffic as a result of Twitter and how to valuate the

actions generated by their Twitter activity. The final section of

the book shows readers how to maintain their Twitter momentum via

day-to-day maintenance, and it explores such issues as contests,

promotions, and crisis management.

Full of interesting case studies, step-by-step guides, and

hands-on tutorials and written in the popular An Hour a Day format,

in which intimidating topics are broken down into easily

approachable tasks, this book is sure to help marketers and

advertisers at all levels develop, implement, and measure a

successful Twitter strategy

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　　Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others.

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