2011:Trendspotting For The Next Decade 2011:未来十年趋势 fb2 pdf azw3 网盘 rtf 免费 下载 txt

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Infro: Induction into 2011

　PART ONE Trendspoffing for the Novice

　　The Next Few Years Are All Wondrous　Mediocrity

　　Gumby: The Mascot of 2011

　　The New Way to Say Shove If!

　PART　TWO The Caboodle: Advanced Trendspoffing hive into Trends... and Believe inThem

　　Fad, Faddy, and Faffening Trends

　　Bolts from the Blue

　　The rlecade Is Starting Anew——and Maybe the World Is Too: Para.phrasmg Sondheim, What Else

　　Golly, Beav, Is There a Right Way？

　　Stay Informed by Depersonalizing

　PART　THREE The Business of Selling, as Opposed fo Shilling

　　Treat Me Right or You Won't Get My Honey

　　The Biggest Picture: The Eustomer Is a Hyperaware King

　　Lan an Athlete Really Be Trusted to Make Money for Us?

　　Lying: Is That Your Final Answer? We Fib

　　Why Smart Sellers Can Spell Fnord: And Why It Really Maffers

　　Yes--Sadly--Sprint

……

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A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011 you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011 .