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Every day, millions of people log on to　Google to search for information or to　check their Gmail accounts. And chances

are you've used Google to find out more about　your friends, your coworkers, your potential　employees, and even yourself. But if you think　of Google only as a search engine, you're　missing out on a powerful business tool---one　that can~help your company establish an Inter-　net presence, communicate, share information,　sell products, analyze Web traffic, and much

more.

Go Go@ is a comprehensive guide to every-thing you need to know about Google's invalu-able applications, including Google Docs &Spreadsheets, Google Page Creator, GoogleTalk, Google Base, and other services that willhelp you get organized--and get noticed.

PARTI : Getting Ready to Go Googte

　Chapter 1　Learning from Google: A 21 st-Century Model for Success

　Chapter 2　Searching and Finding: Getting Started with Google

　Chapter 3　Goals for Google-izing Your Business

PART II: Using GoogIe to Search and Be Found

　Chapter 4　Improving Google Search Results

　Chapter 5　Improving Your Visibility with AdWords

PART III : Putting Googte to Work for You: Googte Apps

　Chapter 6　Collaborating with Google Apps

　Chapter 7　Working with Docs & Spreadsheets

　Chapter 8　Working with Google Calendar

　Chapter 9　Gmail for Your Office

　Chapter 10 Google Talk

　Chapter 11 Publishing with Google Page Creator

　Chapter 12 Boosting Your Bottom Line with AdSense

PART IV : Communications and Sates Toots

　Chapter 13 Blogging to Improve Marketing and Customer Relations

　Chapter 14 Gathering Business Data: News, Gadgets, and More "

　Chapter 15 Buying and Selling on Google Base

　Chapter 16 Improving Catalog Sales

　Chapter 17 Improving Web Site Performance with Google Analytics

　Chapter 18 Organizing Your Business Files

　Chapter 19 Organizing Your Images with Picasa

　Chapter 20 Moving Forward:Google Apps Premium,Pack and More

Appendix A

Appendix B

Appendix C

Index

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