Accidental Branding: How Ordinary People Build Extraordinary Brands小品牌大作为：普通人如何做到品牌营销出奇兵 fb2 pdf azw3 网盘 rtf 免费 下载 txt

Praise for Accidental Branding

"I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"

--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?)

"The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt's Bees in your basement, but that even experts can learn a lesson from the accidental marketers. Great stuff."

--Seth Godin, author of Meatball Sundae

"Accidental Branding is a gift from a master storyteller. Vinjamuri has an extensive knowledge of brands and a keen nose for great stories."

--Scott WilliamsChief Marketing Officer, Morgans Hotel Group

"Accidental Branding is a wake-up call for budding entrepreneurs who think a great brand is only about market research."

--Eve TahminciogluMSNBC.com's YourBiz blogger, author of From the Sandbox to the Corner Office

"Vinjamuri tells stories to get us to think differently about familiar brands.A great read!"

--Dawn KiernanDirector of Marketing, American Express

Foreword.

Introduction

What is an Accidental Brand?

The Accidental Brand-Builder in You.

The Storyteller John Peterman (J. Peterman).

Craig Newmark (Craigslist).

Gary Erickson (Clif Bar).

Myrian Zaoui and Eric Malka (The Art of Shaving).

Gert Boyle (Columbia Sportswear).

Julie Aigner-Clark (Baby Einstein).

Roxanne Quimby (Burt's Bees).

Afterword.

Index

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作者介绍：David Vinjamuri

　　David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.

For more information, visit www.accidentalbranding.com.

书籍介绍

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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt′s Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big–time success. If you′re an entrepreneur or a marketer, this guide will show you how to build stronger brands.